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Peter McLoughlin
CEO of St. Louis Blues Enterprises

Peter McLoughlin was named chief executive officer of St. Louis Blues Enterprises, a newly formed division of the St. Louis Blues and Scottrade Center operation, on July 6, 2006.

Under McLoughlin’s direction, St. Louis Blues Enterprises encompasses all business operations of the Blues and Scottrade Center, including sales, marketing and finance. From negotiating a long-term arena naming rights deal with St. Louis based investing firm Scottrade in time for the 2006-2007 season to spearheading a creative marketing campaign that helped generate 31 sellouts in 2008-2009 and 33 sellouts in 2009-2010, McLoughlin has been integral in restoring the Blues’ brand in St. Louis and throughout the NHL community. Other major accomplishments during McLoughlin’s tenure include dramatic increases in season ticket and sponsorship sales, the return of team broadcasts to KMOX Radio, a new long-term and comprehensive broadcast agreement with Fox Sports Midwest, fund-raising on behalf of the United Way and The Fourteen Fund, increases in television ratings, a 2009-2010 marketing campaign featuring iconic St. Louis personalities including a TV commercial with star of AMC’s “Mad Men,” Jon Hamm, and innovative team promotions and game night presentation elements that have made Scottrade Center a destination beyond the game itself. McLoughlin and SCP Worldwide were instrumental with the acquisition and current operation of the Peoria Rivermen, the Blues’ affiliate in the American Hockey League. In addition, McLoughlin has been heavily involved with the recent renaming and rehabilitation of the Peabody Opera House.

For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch, which is widely considered one of the world’s premier companies in the areas of consumer marketing and sports sponsorship. McLoughlin was Vice President of Corporate Media and served as an officer of the company while at Anheuser-Busch, where he negotiated sponsorship and strategic alliances on behalf of Budweiser, Bud Light and other global A-B brands that included 15 Super Bowls, five Summer Olympics, four Winter Olympics, World Cup soccer and a host of professional team and league partnerships here in the U.S. and abroad. McLoughlin was integral in the development and execution of national and local media plans on behalf of Anheuser-Busch, leading negotiations for national broadcast media placement, local media buying, sports team sponsorships and stadium signage, Internet media strategies, international media strategies and media research.

Prior to joining Anheuser-Busch, McLoughlin spent more than six years at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming such as Major League Baseball, the NFL, NCAA basketball, the World Series and the French Open tennis tournament. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.

McLoughlin serves on the board of directors for the St. Louis Regional Chamber and Growth Association (RCGA), Regional Business Council (RBC), United Way of St. Louis, Boy Scouts of the Greater St. Louis Area and St. Louis Sports Commission. He is a graduate of Harvard University.

Peter and his wife Kelly have five children and reside in St. Louis.




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AWAY
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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 z - ANA 82 51 24 7 228 221 109
2 y - STL 82 51 24 7 239 197 109
3 x - NSH 82 47 25 10 226 202 104
4 x - CHI 82 48 28 6 220 186 102
5 x - VAN 82 48 29 5 236 220 101
6 x - MIN 82 46 28 8 227 198 100
7 x - WPG 82 43 26 13 223 204 99
8 x - CGY 82 45 30 7 237 213 97
9 LAK 82 40 27 15 218 197 95
10 DAL 82 41 31 10 257 257 92
11 COL 82 39 31 12 209 223 90
12 SJS 82 40 33 9 224 226 89
13 EDM 82 24 44 14 193 276 62
14 ARI 82 24 50 8 165 267 56

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
V. Tarasenko 77 37 36 27 73
A. Steen 74 24 40 8 64
J. Schwartz 75 28 35 13 63
D. Backes 80 26 32 7 58
T. Oshie 72 19 36 17 55
P. Stastny 74 16 30 5 46
A. Pietrangelo 81 7 39 -2 46
J. Lehtera 75 14 30 21 44
K. Shattenkirk 56 8 36 19 44
P. Berglund 77 12 15 -2 27
 
GOALIES: W L OT Sv% GAA
B. Elliott 26 14 3 .917 2.26
J. Allen 22 7 4 .913 2.28

 
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