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Peter McLoughlin
CEO of St. Louis Blues Enterprises

Peter McLoughlin was named chief executive officer of St. Louis Blues Enterprises, a newly formed division of the St. Louis Blues and Scottrade Center operation, on July 6, 2006.

Under McLoughlin’s direction, St. Louis Blues Enterprises encompasses all business operations of the Blues and Scottrade Center, including sales, marketing and finance. From negotiating a long-term arena naming rights deal with St. Louis based investing firm Scottrade in time for the 2006-2007 season to spearheading a creative marketing campaign that helped generate 31 sellouts in 2008-2009 and 33 sellouts in 2009-2010, McLoughlin has been integral in restoring the Blues’ brand in St. Louis and throughout the NHL community. Other major accomplishments during McLoughlin’s tenure include dramatic increases in season ticket and sponsorship sales, the return of team broadcasts to KMOX Radio, a new long-term and comprehensive broadcast agreement with Fox Sports Midwest, fund-raising on behalf of the United Way and The Fourteen Fund, increases in television ratings, a 2009-2010 marketing campaign featuring iconic St. Louis personalities including a TV commercial with star of AMC’s “Mad Men,” Jon Hamm, and innovative team promotions and game night presentation elements that have made Scottrade Center a destination beyond the game itself. McLoughlin and SCP Worldwide were instrumental with the acquisition and current operation of the Peoria Rivermen, the Blues’ affiliate in the American Hockey League. In addition, McLoughlin has been heavily involved with the recent renaming and rehabilitation of the Peabody Opera House.

For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch, which is widely considered one of the world’s premier companies in the areas of consumer marketing and sports sponsorship. McLoughlin was Vice President of Corporate Media and served as an officer of the company while at Anheuser-Busch, where he negotiated sponsorship and strategic alliances on behalf of Budweiser, Bud Light and other global A-B brands that included 15 Super Bowls, five Summer Olympics, four Winter Olympics, World Cup soccer and a host of professional team and league partnerships here in the U.S. and abroad. McLoughlin was integral in the development and execution of national and local media plans on behalf of Anheuser-Busch, leading negotiations for national broadcast media placement, local media buying, sports team sponsorships and stadium signage, Internet media strategies, international media strategies and media research.

Prior to joining Anheuser-Busch, McLoughlin spent more than six years at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming such as Major League Baseball, the NFL, NCAA basketball, the World Series and the French Open tennis tournament. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.

McLoughlin serves on the board of directors for the St. Louis Regional Chamber and Growth Association (RCGA), Regional Business Council (RBC), United Way of St. Louis, Boy Scouts of the Greater St. Louis Area and St. Louis Sports Commission. He is a graduate of Harvard University.

Peter and his wife Kelly have five children and reside in St. Louis.




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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 z - ANA 82 54 20 8 266 209 116
2 y - COL 82 52 22 8 250 220 112
3 x - STL 82 52 23 7 248 191 111
4 x - SJS 82 51 22 9 249 200 111
5 x - CHI 82 46 21 15 267 220 107
6 x - LAK 82 46 28 8 206 174 100
7 x - MIN 82 43 27 12 207 206 98
8 x - DAL 82 40 31 11 235 228 91
9 PHX 82 37 30 15 216 231 89
10 NSH 82 38 32 12 216 242 88
11 WPG 82 37 35 10 227 237 84
12 VAN 82 36 35 11 196 223 83
13 CGY 82 35 40 7 209 241 77
14 EDM 82 29 44 9 203 270 67

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Steen 68 33 29 17 62
T. Oshie 79 21 39 19 60
D. Backes 74 27 30 14 57
J. Schwartz 80 25 31 28 56
A. Pietrangelo 81 8 43 20 51
K. Shattenkirk 81 10 35 1 45
V. Tarasenko 64 21 22 20 43
D. Roy 75 9 28 -1 37
J. Bouwmeester 82 4 33 26 37
V. Sobotka 61 9 24 14 33
 
GOALIES: W L OT Sv% GAA
B. Elliott 18 6 2 .922 1.96
R. Miller 25 30 4 .918 2.64

 
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