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Front Office

Peter McLoughlin
CEO of St. Louis Blues Enterprises

Peter McLoughlin was named chief executive officer of St. Louis Blues Enterprises, a newly formed division of the St. Louis Blues and Scottrade Center operation, on July 6, 2006.

Under McLoughlin’s direction, St. Louis Blues Enterprises encompasses all business operations of the Blues and Scottrade Center, including sales, marketing and finance. From negotiating a long-term arena naming rights deal with St. Louis based investing firm Scottrade in time for the 2006-2007 season to spearheading a creative marketing campaign that helped generate 31 sellouts in 2008-2009 and 33 sellouts in 2009-2010, McLoughlin has been integral in restoring the Blues’ brand in St. Louis and throughout the NHL community. Other major accomplishments during McLoughlin’s tenure include dramatic increases in season ticket and sponsorship sales, the return of team broadcasts to KMOX Radio, a new long-term and comprehensive broadcast agreement with Fox Sports Midwest, fund-raising on behalf of the United Way and The Fourteen Fund, increases in television ratings, a 2009-2010 marketing campaign featuring iconic St. Louis personalities including a TV commercial with star of AMC’s “Mad Men,” Jon Hamm, and innovative team promotions and game night presentation elements that have made Scottrade Center a destination beyond the game itself. McLoughlin and SCP Worldwide were instrumental with the acquisition and current operation of the Peoria Rivermen, the Blues’ affiliate in the American Hockey League. In addition, McLoughlin has been heavily involved with the recent renaming and rehabilitation of the Peabody Opera House.

For 21 years prior to joining the Blues, McLoughlin served in a variety of executive roles at Anheuser-Busch, which is widely considered one of the world’s premier companies in the areas of consumer marketing and sports sponsorship. McLoughlin was Vice President of Corporate Media and served as an officer of the company while at Anheuser-Busch, where he negotiated sponsorship and strategic alliances on behalf of Budweiser, Bud Light and other global A-B brands that included 15 Super Bowls, five Summer Olympics, four Winter Olympics, World Cup soccer and a host of professional team and league partnerships here in the U.S. and abroad. McLoughlin was integral in the development and execution of national and local media plans on behalf of Anheuser-Busch, leading negotiations for national broadcast media placement, local media buying, sports team sponsorships and stadium signage, Internet media strategies, international media strategies and media research.

Prior to joining Anheuser-Busch, McLoughlin spent more than six years at NBC Sports. From July 1979 to March 1984, he served as a senior unit manager at NBC Sports, where he managed production budgets and supervised on-site production of network programming such as Major League Baseball, the NFL, NCAA basketball, the World Series and the French Open tennis tournament. From March 1984 to October 1985, McLoughlin worked in NBC Sports Sales.

McLoughlin serves on the board of directors for the St. Louis Regional Chamber and Growth Association (RCGA), Regional Business Council (RBC), United Way of St. Louis, Boy Scouts of the Greater St. Louis Area and St. Louis Sports Commission. He is a graduate of Harvard University.

Peter and his wife Kelly have five children and reside in St. Louis.




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WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NSH 61 41 13 7 186 143 89
2 ANA 62 38 17 7 182 174 83
3 STL 61 39 18 4 190 152 82
4 CHI 62 37 20 5 183 146 79
5 WPG 63 31 20 12 174 170 74
6 VAN 61 35 23 3 174 162 73
7 LAK 59 29 18 12 162 152 70
8 CGY 61 33 24 4 174 158 70
9 MIN 60 31 22 7 169 158 69
10 SJS 61 30 23 8 171 174 68
11 DAL 61 27 25 9 191 202 63
12 COL 61 26 24 11 161 175 63
13 ARI 62 20 35 7 137 210 47
14 EDM 62 18 34 10 142 206 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
V. Tarasenko 61 31 29 27 60
A. Steen 59 19 32 4 51
J. Schwartz 54 20 26 16 46
D. Backes 60 20 21 3 41
T. Oshie 53 17 24 12 41
K. Shattenkirk 49 8 32 18 40
P. Stastny 53 11 23 10 34
J. Lehtera 54 9 24 16 33
A. Pietrangelo 61 5 27 -3 32
P. Berglund 57 8 11 -2 19
 
GOALIES: W L OT Sv% GAA
B. Elliott 19 9 2 .921 2.21
J. Allen 17 6 2 .905 2.50

 
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