Zimmerman Named President & CEO

Chris Zimmerman has been appointed President and CEO of Business Operations

Monday, 06.16.2014 / 1:30 PM CT / St Louis Blues - News
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Zimmerman Named President & CEO
The Blues have appointed Chris Zimmerman as President and CEO of Business Operations.


ZIMMERMAN INTERVIEW
On his first day of work, President and CEO of Business Operations Chris Zimmerman sat down for an interview with Chris Kerber on KMOX 1120 AM.

ST. LOUIS – St. Louis Blues Chairman Tom Stillman announced today that the franchise has appointed Chris Zimmerman as President and CEO of Business Operations.

Zimmerman, 54, comes to the Blues with more than 30 years of experience in sports, marketing, and business management. From 2006 to 2009, Zimmerman was President, CEO, and Alternate Governor of the Vancouver Canucks. During his tenure, Zimmerman led a number of key initiatives to create new revenue streams, expand the club’s digital presence, enhance community involvement, and develop innovative programs with the team's corporate partners. He was also chosen to be a member of the NHL's Business Advisory Council.

Prior to joining the Canucks, Zimmerman was with Nike for 11 years. He joined Nike in 1995 as North America Advertising Director and helped fuel a period of dramatic growth for the Nike brand. In 2000, Zimmerman was named General Manager of Nike Golf; he played a key role in repositioning the business by entering new product categories and leveraging relationships with Tiger Woods and the PGA Tour. In 2003, Zimmerman took charge of Nike’s hockey business as President and CEO of Nike Bauer Hockey, leading a dramatic turnaround that returned Bauer to the top spot in the hockey equipment industry.

Zimmerman began his career with Saatchi & Saatchi, one of the world's top advertising agencies. During his 12-year tenure, he worked on marketing brands and growing revenues for such companies as Procter & Gamble, Nabisco, Tyson Foods, and Wendy’s. He was also a member of the agency’s Operating Board.

Over the last four years, Zimmerman served as President of Easton Sports (a leading supplier of baseball and hockey equipment), was a member of the Los Angeles Kings’ Business Advisory Group, and operated his own strategic consulting business.

Zimmerman played hockey at the University of Vermont, and he served as an assistant hockey coach at Babson College while working toward his MBA there.

“Chris has an exceptional record of building fan and consumer engagement for a diverse set of sports brands,” said Stillman. “He is known in the sports industry as a creative marketer who develops innovative partnerships that drive business results. Chris has a passion for the game of hockey and a commitment to building great organizations, and I am confident he will drive our business forward as we continue to pursue a Stanley Cup for St. Louis.”

“I am thrilled with the opportunity to join the St. Louis Blues and to contribute to the club's storied history,” said Zimmerman. “I feel especially fortunate to be coming on board at a time of tremendous progress and momentum for the Blues. I can’t wait to start working with everyone in the Blues organization, as well as fans, corporate partners, and the rest of the community, as we continue building a championship-caliber franchise.”

In addition to overseeing all aspects of the Blues’ business operations, Zimmerman will be responsible for the Scottrade Center and for the Blues’ role and interest in the Peabody Opera House.

Bruce Affleck, formerly President of Business Operations, decided earlier this year to move to a new role in which he will focus on developing enhanced relationships with key St. Louis companies. Affleck’s new title is Executive Vice President, and he will work closely with Zimmerman.

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  TEAM GP W L OT GF GA PTS
1 x - ANA 78 49 22 7 227 216 105
2 x - NSH 78 47 22 9 224 193 103
3 STL 76 46 23 7 229 190 99
4 CHI 76 46 24 6 217 176 98
5 MIN 76 44 25 7 219 186 95
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11 SJS 76 37 30 9 212 215 83
12 COL 76 35 29 12 206 213 82
13 EDM 76 23 40 13 185 255 59
14 ARI 77 23 46 8 161 256 54

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
V. Tarasenko 76 36 35 25 71
A. Steen 73 24 38 6 62
J. Schwartz 69 24 32 12 56
D. Backes 75 25 29 6 54
T. Oshie 67 19 33 13 52
P. Stastny 68 14 29 3 43
A. Pietrangelo 76 6 36 -6 42
J. Lehtera 69 11 29 16 40
K. Shattenkirk 51 8 32 15 40
P. Berglund 71 9 13 -7 22
 
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B. Elliott 24 14 3 .919 2.20
J. Allen 19 6 4 .906 2.45

 
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