TST. LOUIS - The St. Louis Blues were voted as having the Best In-Game Presentation in the National Hockey League (NHL) and the Best Interactive In-Game Feature (Cell Phone Shootout) at the Information Display & Entertainment Association’s (IDEA) Golden Matrix Awards in Kansas City in mid-July.

“Our organization takes real pride in our in-game presentation for our fans,” said CEO Michael McCarthy. “We have one of the best presentation packages in sports and it’s no surprise to see it recognized by the NHL. Congratulations to Mark Tamar, Chris Frome, Lamont Buford, Spencer Sage, Andrew Abrams, Angella Sharpe and the entire staff on this well-deserved recognition.”

The Golden Matrix Awards, which were created by Mitsubishi Diamond Division and Sony Jumbotron, are held annually and recognize excellence and creativity in several categories of presentation production.

The winners are chosen by the members themselves, who are made up of professionals in all the major sporting leagues and facilities in North America.

The Blues received the Best In-Game Presentation Award for their overall in-arena gameday experience. The Best In-Game Feature Award was given to the Blues for the “Cell Phone Shootout,” an intermission game in which three contestants use their cell phone cameras to take a photo of rapidly changing images on the Scottrade Center scoreboard to determine which prizes they will win. The prizes range from autographed items and merchandise to performing karaoke or receiving a pie in the face.

These distinctions mark the first-ever in-game presentation honors awarded to the Blues.

IDEA was founded in 1982 and features representatives from sports teams, public facilities, manufacturers and electronics suppliers worldwide. Conference participants include members from all branches of sports, entertainment and convention industries, including baseball, basketball, football, hockey, racing, soccer, arenas, convention centers, stadiums, minor leagues and universities.