Blues on AT&T Real Yellow Pages Cover

The new edition features Jaroslav Halak and will be delivered Nov. 16

Tuesday, 11.16.2010 / 8:16 AM CT / St Louis Blues - News
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Blues on AT&T Real Yellow Pages Cover
ST. LOUIS - AT&T proudly announces the St. Louis Blues are featured on the cover of the new AT&T Real Yellow Pages directory.

Blues goalie Jaroslav Halak represents the team on the front cover of the directory, which serves the greater St. Louis area. The team joined the National Hockey League in 1967, and through the first 12 games of the 2010-2011 season posted its best record in franchise history.

More than 1.5 million copies of the directory have been produced for distribution in the greater St. Louis area this year. Directory delivery is underway and continues through Dec.16. This year’s directory will be available for 14 months instead of the usual 12 with the next directory being issued in Feb. 2012.

The directory, which has been named the official Yellow Pages directory of the St. Louis Blues, St. Louis Cardinals, and the St. Louis Rams, will be available to new residents and businesses throughout the year.

The St. Louis Blues are also featured on the cover of the companion directory, a smaller, more portable version of the traditional print directory designed for use while on-the-go.

In addition to area business listings, the AT&T Real Yellow Pages contains a 24-page Tourist and Entertainment guide as part of its community information section. The guide, which features the St. Louis Rams on the first page, provides a thorough listing of area attractions, events and other points of interest.

“We are proud to feature the St. Louis Blues on the cover of our new AT&T Real Yellow Pages directory for the greater St. Louis area,” said Ravi Batheja, area market manager, AT&T Advertising Solutions. “We continually work to make our directory covers special on the outside, and tailor the community information inside our directories to best meet the needs of local residents and businesses.”

St. Louis Blues Chief Marketing Officer David Bullock says being on the cover is great exposure for the team.

“We’re very excited about the team’s fast start, and we’re looking forward to carrying that momentum to the playoffs,” said Bullock. “We’re honored to once again be featured on the cover of the AT&T Real Yellow Pages, because this means that for the next year, the Blues will be front and center anytime someone uses a directory, reminding all fans about our great franchise and how much fun it is to join in the excitement of Blues hockey.”

As new books are delivered, St. Louis-area businesses and residents are encouraged to recycle their outdated directories. AT&T Real Yellow Pages directories are recyclable, and the paper used to print the directories contains recycled materials. Residents and businesses can call the AT&T Real Yellow Pages Project ReDirectory help line, listed on the directory cover, at 800-953-4400 for directory recycling information in this community.

Combined, AT&T’s print and online products receive more than 5 billion consumer searches a year for local business information, and provide nearly 1 million advertisers with valuable sales leads to help their businesses grow. We offer a full suite of advertising search products that enables businesses and customers to connect anytime, anywhere. In addition to our print directories, we provide information through YP.com, RealPagesLive.com, YPmobile, Digital Express, ATT411, and more.

For more information on the print directory or YP.com, please call AT&T Advertising Solutions at 1-800-392-2355, or visit online at http://adsolutions.att.com/.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.Facebook.com/ATTSmallBiz to discover more about our small business services.

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