Sign in with your NHL account:
  • Submit
  • Or
  • Sign in with Google
 
 

Blues Shoot TV Commercial for New Marketing Campaign

Tuesday, 08.21.2007 / 1:00 PM / St Louis Blues - News
By Chris Pinkert  - St. Louis Blues
X
Share with your Friends


Blues Shoot TV Commercial for New Marketing Campaign
Doug Weight holds flowers and stands in the hot sun for a commercial shoot on Aug. 15, 2007 (Photo by Chris Frome).


Doug Weight is willing to do whatever it takes to get fans back in the building and the Blues back in the playoffs.

Even if it means sporting hockey gear in the blazing hot summer sun.

With temperatures approaching 105 on a Wednesday afternoon in mid August, Weight showed up to shoot a TV commercial to help the Blues launch a new marketing campaign. He sat in the makeup chair, took suggestions from the commercial’s director and rehearsed his lines before stepping out in front of the camera.

Wearing a Blues jersey, hockey gloves and a helmet, Weight had sweat rolling down his face after only three minutes in the sun.

“It was hot, but it’s more about the people working out there,” Weight said, pointing to the camera crew, cue card guys and other staff members associated with putting the commercial together. “The players just come in, get our make up on, get out there and do it. They’ve been working hard.”

The commercial took the majority of a day to shoot and features several Blues players, front office staff and Scottrade Center employees. Together, the players and employees speak to the fans of St. Louis, attempting to woo them to Scottrade Center with romantic pick up lines such as “This is about action, baby, not talk,” and “You deserve the very best, and that’s what you’ll get.”

Weight brings a bouquet of flowers. Barret Jackman tunes a guitar as if to sing a love song. Jamal Mayers just flat out pleads his case.

It’s all part of a plan to show that the Blues want to reconnect with fans and are willing to do anything necessary to put an exciting, top notch product on the ice.

Barret Jackman strums a guitar for the camera during the Blues commercial shoot (Photo by Chris Frome).

“We’re being funny about our approach, wooing St. Louis back to the St. Louis Blues,” said Lisa Kampeter, the Blues’ Director of Advertising and Promotions. “It’s kind of a take on Romeo and Juliet, how Romeo will do anything it takes to get her back. We’re basically doing that with our players and front office.”

The campaign officially kicked off Sunday with a print ad in the St. Louis Post-Dispatch. The television spot aired for the first time Tuesday on Charter Communications. It will be followed with additional print ads, radio spots and more.

David Backes, who hopes to play a big role on the team this season, had his own small part in one of the commercials. It was his first commercial shoot as a professional athlete.

“I only had to do one line over again, so I’ll give myself a passing grade,” he said. “I’m not gonna close the door (on acting) yet, but it’s probably not gonna happen (for a career).”

So Backes will stick to letting his play do all the talking. It is, after all, about action, baby.

“We want to bring this feeling of fun to the fans, along with the belief that we’re turning the page to a different team and a different feeling,” Weight said. “I think you do that by a sense of humor and wooing people back and asking them back. I think that’s what we’re doing.”

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

WESTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 ANA 66 42 17 7 196 179 91
2 NSH 65 41 17 7 193 158 89
3 STL 63 40 18 5 197 159 85
4 CHI 64 38 21 5 188 152 81
5 WPG 65 32 21 12 180 175 76
6 VAN 63 36 24 3 182 173 75
7 MIN 63 34 22 7 179 163 75
8 CGY 63 34 25 4 178 162 72
9 LAK 63 30 21 12 171 164 72
10 SJS 65 32 25 8 185 183 72
11 COL 64 28 25 11 170 183 67
12 DAL 64 28 26 10 199 212 66
13 ARI 64 20 37 7 139 218 47
14 EDM 64 18 36 10 145 213 46

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
V. Tarasenko 63 31 30 27 61
A. Steen 61 19 32 6 51
J. Schwartz 56 20 27 13 47
T. Oshie 55 17 27 11 44
D. Backes 62 21 22 4 43
K. Shattenkirk 49 8 32 18 40
P. Stastny 55 12 25 11 37
J. Lehtera 56 9 24 13 33
A. Pietrangelo 63 6 27 -2 33
P. Berglund 59 8 12 -2 20
 
GOALIES: W L OT Sv% GAA
B. Elliott 20 9 2 .921 2.20
J. Allen 17 6 3 .903 2.55

 
TICKETS
Single Game Tickets
Full Season Tickets
Group Tickets
Luxury Suites
My Account
NHL Ticket Exchange

TEAM
Roster
In the System
Coaches
Front Office
Blues History
All-Time Player Roster
Chicago Wolves
Alaska Aces

SCHEDULE
Regular Season
Practice Schedule
Promotions Schedule
Schedule Downloads

STATS
Player Stats
League Standings

NEWS
News
Features
Blues Overtime Blog

VIDEO
Video Channels
Game Highlights

GameDay

SOCIAL
Find a Player
Facebook
Twitter
Mobile App
E-mail Subscriptions

FANS
Hot Deals for Cool Fans
Photo Galleries
License Plates

COMMUNITY
Blues in the Community
Blues 14 Fund
50/50 Raffle Numbers

SHOP
Online Store
Blues Auctions
True Blues Authentics

stlouisblues.com is the official Web site of the St Louis Blues. St Louis Blues, stlouisblues.com and stlblues.com are trademarks of the St Louis Blues Hockey Club. NHL, the NHL Shield, the word mark and image of the Stanley Cup and NHL Conference logos are registered trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 1999-2015 St. Louis Blues Hockey Club and the National Hockey League. All Rights Reserved.

PRIVACY POLICY | ADCHOICES | TERMS OF USE | EMPLOYMENT & INTERNSHIPS | GUEST EXPERIENCE SURVEY | CONTACT US